Join us on Thursday, 12th of February, 14:00 CET for the latest edition of our webinar series for life sciences marketing and commercial leaders.
Your buyers are finding suppliers in AI-generated answers before they ever reach your website. ChatGPT, Perplexity, Google’s AI Overviews, and similar tools now summarize, compare, and recommend outsourcing partners, often excluding companies that aren’t optimized for this new search paradigm.
The implications are significant: being visible in traditional search is no longer enough. If your company is not understood, cited, or trusted by large language models, you risk being excluded from shortlists before buyers ever reach your website.
What you’ll learn:
✅ How AI search is reshaping early-stage outsourcing decisions (and why Google rankings no longer predict buyer awareness)
✅ What GEO really means, and the 5 key differences from traditional SEO that matter most for life sciences
✅ Which content types and authority signals AI systems prioritize (with examples from biotech/pharma) and why traditional brand strength doesn’t translate to AI visibility
✅ The 3 most common mistakes keeping CROs, CMOs, CDMOs, and outsourcing partners invisible in AI search and how to fix them
As AI compresses the buyer’s journey and reshapes discovery, early trust will decide who gets into the room.
Join us and make sure your company shows up where buyers now look first 👇
