Updated on 16.07.2026
Version number [10/06/20260 V1]
Are you visiting a website of Sciential Marketing? We then use cookies, which we store on your computer, telephone or tablet, or other devices with which you visit our website. A cookie is a small text file which is placed on the device with which you enter the website. With the information in these text files we recognize you if you visit the website again later. This is useful for us, but also for you. For example, cookies remember which language you have set. This way we can help you better and faster next time because you do not have to pass it on again.
In addition to cookies, there are other techniques with which we can store information on your computer, telephone or tablet for (later) reading. An example of this is ‘local storage’ on your computer. The effect of this is actually the same. For reasons of convenience, we therefore call this technique also cookies. For the placing of cookies, we use these techniques, such as JavaScript and tracking pixels (local storage).
Why does Sciential Marketing use Cookies?
We use cookies for different purposes:
Give permission and withdraw
Would you rather not want Sciential Marketing to keep information about you and about the settings of your devices? You can then indicate, before you use the website, what you do and do not give permission for by using the banner at the bottom of the page. We always place functional cookies because otherwise the website will not be shown properly. Cookies that are about your preferences on the website or statistical cookies are turned on by default, but you can switch them off. Marketing cookies are off by default, but you can turn them on.
If you have already clicked ‘Accept all’ by mistake, you can still change your permission below, or withdraw it below.
Your current state: Allow all cookies (Necessary, Preferences, Statistics).
Change your consent | Withdraw your consent
Please note: you must delete cookies that are already on your computer, phone or tablet. We cannot do that for you. Below you can read how you can do that yourself.
View and delete cookies.You must delete your own cookies, Sciential Marketing cannot do this for you. To delete cookies, go to your internet browser, for example Google Chrome, Firefox, Edge or Safari. You can also set your internet browser so that you get a message when a website wants to place cookies. You then decide separately each time whether you want to give permission for this. If you want to know more about this, you can click on the links below:
If you cannot find out how to delete your cookies through the links above, you can also follow the step-by-step plan of the Dutch consumer association. Consumentenbond, cookies verwijderen: Stappenplan
Which Cookies are placed by Sciential Marketing?
On this page we indicate what these cookies do for each type. You can also read from which companies’ cookies can be put on your computer, telephone or tablet. For some types of cookies that use Sciential Marketing, we use other companies, for example Google (incl. YouTube). In that case we refer to the website of that company. There you can read what they do with the information collected through the cookies.
We encourage you to read the privacy statement of Google (including Youtube), Facebook and Linkedin:
[EXAMPLE]: Google
[EXAMPLE]: Linkedin
Cookie declaration last updated on 01/06/2026 by CookieYes:
Statistics / Analytics Cookies
Statistics cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
| Cookie | Provider | Purpose | Expiry |
| _ga | Google Analytics 4 | Distinguishes unique users and generates statistical website usage data. | 2 years |
| _ga_1Z0BR07MSF | Google Analytics 4 | Stores session and user attribution information for a specific GA4 property. | 2 years |
| _ga_ZKK4PXSWE8 | Google Analytics 4 | Stores session and user attribution information for a specific GA4 property. | 2 years |
| _gid | Google Analytics 4 | Distinguishes users and tracks website usage statistics. | 24 hours |
| __hstc | HubSpot | Main visitor tracking cookie; tracks visitors across sessions and records timestamps of visits. | 6 months |
| __hssc | HubSpot | Tracks sessions and determines whether HubSpot should increment session numbers and timestamps. | 30 minutes |
| __hssrc | HubSpot | Determines whether the browser session has restarted. | Session |
| hubspotutk | HubSpot | Stores visitor identity and links website activity to HubSpot contacts when forms are submitted. | 6 months |
| hjSession* | Hotjar | Stores data for the current session to analyse user behaviour and website performance. | 30 minutes |
| hjSessionUser* | Hotjar | Assigns a unique identifier to a visitor to ensure consistent behaviour tracking across visits. | 1 year |
| _clck | Microsoft Clarity | Persists the Clarity user ID and preferences to analyse user interactions on the website. | 1 year |
| _clsk | Microsoft Clarity | Connects multiple page views by a user into a single session recording. | 24 hours |
Marketing / Tracking Cookies
Marketing cookies are used to track visitors across websites. The intention is to display ads are relevant and engaging for the individual user, measure advertising effectiveness, and support marketing and lead generation activities.
| Cookie | Provider | Purpose | Expiry |
| _lfa | Leadinfo | Identifies business visitors and supports company recognition and lead generation activities. | 2 years |
| _li_id | Leadinfo | Identifies visitors across sessions for lead identification and visitor recognition purposes. | 2 years |
| _li_ses | Leadinfo | Maintains visitor session information for lead identification purposes. | 2 hours |
| MUID | Microsoft | Identifies unique browsers for advertising, analytics, and fraud prevention purposes. | Approximately 1 year |
| bcookie | Browser identifier used for advertising, visitor recognition, and fraud prevention. | 1 year | |
| lidc | Supports service optimisation and routing of requests within LinkedIn’s infrastructure. | 24 hours | |
| UserMatchHistory | Tracks visitors for advertising attribution and measurement of LinkedIn advertising campaigns. | 30 days |
