Join us on Thursday, October 30 at 15:00 CET for From Europe to the United States: How to Win Clients and Build Presence, the latest edition of our monthly webinar series for life sciences marketing professionals. This session is co-organized with Kragten & Van Doorne Consultancy LLC and Pierson Ferdinand LLP.
Expanding into the U.S. is a major milestone for European life sciences companies — but it comes with unique challenges in marketing, positioning, and legal setup. In this webinar, our experts will share practical strategies and first-hand insights to help you prepare for a successful U.S. entry.
You’ll gain actionable insights on:
Effective Digital Strategies for Targeting Life Sciences Conferences and Hubs in the U.S. (Sciential)
✅ Where the key hubs and conferences are
✅ How to use digital marketing to target them (Google Ads, LinkedIn Ads, social media)
✅ Preparing your presence for maximum impact
Strategic Marketing Entry into the U.S.: Positioning, Value Proposition, and Cultural Adaptation (Kragten & Van Doorne Consultancy LLC)
✅ Why positioning is critical for U.S. success
✅ Adapting your value proposition for the U.S. market
✅ Cultural differences and how to navigate them
✅ Real-world case studies of successful U.S. entry
Legal Strategies for Entering the U.S. Market (Pierson Ferdinand LLP)
✅ Structuring your U.S. entity
✅ Negotiating contracts with U.S. clients
✅ Pitfalls when hiring U.S. employees
✅ Should you do a “Delaware flip”?
✅ Think M&A: preparing for a sale to a U.S. buyer
The session concludes with an interactive Q&A, giving you the chance to address your specific challenges with our panel of experts.
Whether you’re a CEO, CMO, Marketing Manager, Business Development Manager, or Commercial Leader in the European life sciences industry, this webinar will equip you with practical tools and strategies to make your U.S. expansion a success.
Register now to secure your spot. 👇
