Client Profile
Founded in 2016, LenioBio is a leading life science biotech company offering innovative protein expression technology. They facilitate the discovery, development, and large-scale synthesis of challenging-to-express proteins. LenioBio has pioneered AliCE, the first scalable eukaryotic cell-free protein technology, poised to revolutionize protein production across various industries.
Company Size
50+ employees
Location
Germany
Target Audience
Biotech companies, Pharma companies, Research labs
The Challenge
LenioBio's aspirations for global expansion necessitated an effective marketing strategy to elevate the visibility of its services. Seeking new approaches, the company aimed to reach and engage its target audience effectively. As previous digital advertising attempts had fallen short, LenioBio wanted to explore new opportunities. Additionally, there was a desire to enhance the consistency of its social media strategy and elevate the quality of content.
In pursuit of a solution, LenioBio sought a marketing partner capable of refining their approach, optimizing marketing activities, and ultimately achieving their goals.
This led them to partner with Sciential.
Thanks to Sciential, our marketing is now more effective and streamlined. Our online presence and global reach have greatly improved across different channels.
Dr. Kate Bailey
Head of Marketing
Our Approach
The project commenced with an in-depth exploration of the ideal customer profile, including an analysis of their pain points, gains, and optimal targeting.
We utilized Sciential's unique Niche Demand Preference Model Framework to carefully define the informational needs of the Ideal Customer Profile and determine the most effective types of content and messaging for establishing brand preference. Additionally, we conducted a competitor analysis to understand LenioBio's positioning relative to its competitors.
We designed captivating content adhering to their brand guidelines while incorporating a fresh look to rejuvenate the campaigns. The content was disseminated through conventional business-to-business life sciences channels, such as LinkedIn, Google Search Ads, and Google Display Ads.
To enhance the effectiveness of our Google Ads campaigns, we conducted extensive keyword research to establish precise targeting. We also set up lead-generation strategies such as webinars and user-friendly landing pages to help grow their pipeline.
