Join us on Thursday, December 11, 14:00 CET for Closing the Gap: What Pharma Buyers Actually Want from CDMOs in 2026, the latest edition of our monthly webinar series for life sciences marketing professionals. This session is co-organized with PharmaSource.
PharmaSource has run more than 200 interviews with external manufacturing leaders across pharma and biotech. Their feedback is clear: the factors shaping supplier selection in 2026 are shifting fast.
In this session, Luke and Dora from PharmaSource will open with the big trends keeping manufacturing leaders awake at night, drawn directly from those interviews. Then we’ll go deeper into supplier selection: what buyers say they want and what they actually act on. Romano from Sciential will share practical tools and strategic marketing insights on how to get shortlisted, based on how outsourcing teams search, compare and select partners across Europe and the US.
You’ll see why more than half of the decision process happens before outreach, which signals buyers trust most when stakes are high, and where the positioning gaps are most present.
You’ll learn:
✅ The top concerns shaping external manufacturing decisions going into 2026
✅ What 200+ buyer interviews reveal about how suppliers are chosen
✅ How to influence early research before shortlists are formed
✅ How to move from broad capability claims to buyer-led value
✅ The areas where CDMOs most often misjudge what pharma wants
If 2026 brings tighter capacity and tougher procurement, early trust will decide who gets into the room.
Join us and put yourself where buyers look first.👇
