Join us for an exclusive online workshop, “How to Prepare a Marketing Budget for 2024”, hosted by Rizgar Saltik. Master the art of budgeting for 2024 to optimize your marketing efforts with limited resources and achieve your (digital) marketing objectives. Mark your calendars for Thursday, November 9th, from 11:00hr to 12:00hr (CEST) to participate in this insightful workshop.
Budgeting in the life sciences marketing field has become more complex because there are many different strategies and channels available. In this context, there are different ways to set budgets. Traditional corporate budgeting often uses a percentage-based approach, while startups and scale-ups tend to set budgets based on their growth targets.
Digital marketing has made it easier to predict specific expenses based on the results you want to achieve. That's why we have collected industry-specific benchmarks for performance and costs in areas like advertising, social media and email campaigns. We will share these benchmarks with workshop participants to give them practical insights.
This online workshop covers the following topics:
✅Defining SMART goals
✅Methods to determine your budget
✅Life sciences marketing benchmarks
✅Calculation of your ROI