Client Profile
Biosynth is a life sciences company that offers reagents, custom synthesis, and manufacturing services. Their mission is to supply critical raw materials and services to the pharmaceutical and diagnostic industries. With over one million products in its research catalog and hundreds of complex manufacturing service projects, Biosynth takes pride in delivering products and services that others cannot.
Company Size
500+ employees
Location
Switzerland (HQ), USA, United Kingdom, China, Japan and India
Target Audience
Pharmaceutical and biotechnology companies
The Challenge
Biosynth approached Sciential with the challenge of launching its new brand while generating leads. The client was already using Google Ads but was looking for more creative and effective tactics to reach their target audience (i.e. pharmaceutical and biotechnology professionals). In addition, the client also needed access to organized data insights to make informed marketing and sales decisions.
Sciential worked closely with Biosynth's commercial team to understand their products, services and commercial ambitions. They developed a digital marketing strategy with a mix of tactics, such as Search Engine Ads and targeted Display Ads in Google.
Sciential helped us to reach biotech/pharma clients through Google Ads. Their way of work is professional and efficient. We look forward to continuing our collaboration.
Fabio Sutter
Marketing Officer at Biosynth
Our Approach
Our approach to the client case was centered around creating a comprehensive understanding of the target audience. To achieve this, we first performed an in-depth analysis of the audience personas and thoroughly evaluated their Google footprint profiles.
This information was then used to create effective Google Ads structures, with organized keyword groups based on the audience's interests. In addition, we created compelling creatives that caught the eye and helped establish brand awareness.
Finally, to streamline our data analysis efforts, we implemented Google Analytics 4 and integrated all key data, including website and ads data, into a custom-created dashboard in Google Data Studio.
Our approach also involved regular reporting and presentation of results to the client every two weeks, allowing us to make fast and effective adjustments to the strategy as needed.
IMPACT & RESULTS
Our approach led to excellent outcomes as we optimized the ads. The results below show a cost-efficient increase in leads.
cost per click
Today, we are still working with Biosynth's commercial team as their trusted digital marketing partner
