Digital Advertising Specialist (36 hours/week)

Boost your career at Sciential: Europe’s fastest-growing digital marketing agency in the life sciences sector.
Sciential is a digital marketing agency that provides digital marketing solutions for companies operating in the life sciences sector. We help our clients execute successful campaigns by delivering expertise in life sciences, digital marketing and creative concepts. From our HQ in The Netherlands, we have served over 65+ clients in Europe and Asia. Since 2020, we’ve grown to a team of 15+ experts and we’re looking for new team members who want to join our journey of fast growth. We are currently recruiting a Digital Advertising Specialist.

Are you our new Digital Advertising Specialist?
We are looking for a Digital Advertising Specialist with experience in digital advertising in e.g. Google Ads, Meta for Business, TikTok Ads or LinkedIn Ads. In this role, you set up and monitor ad campaigns for our clients. With your digital know-how and hands-on experience, you can set up target audiences, perform keyword analyses, set up tracking in Google Tag Manager, and build custom dashboards in Google Data Studio. You support the consultants and advise on the technical possibilities for specific campaign goals. Campaigns are typically organized around life sciences offerings, such as preclinical research services, clinical trial services, lab equipment, software products, medical e-learning or digital therapeutics.

How does your day look like as a digital marketing consultant?
On a Friday at 8:45hr, you start the day with a team standup and get coffee together. At 9:00hr you have a brainstorming meeting scheduled with one of the consultants about a new lead-generation campaign. You explain which campaign setups work best in Google Ads and LinkedIn Ads for a specific B2B audience.  After the meeting, you set up the proposed campaigns. The rest of the morning you analyze the performance of other ad campaigns of the various projects you work on. Busy mornings like these make you hungry, so at 12.30hr you have lunch together with the team in the canteen (or on the rooftop on sunny days). At 13:00hr, you participate in a kick-off meeting with a new client in which you discuss how Google SEA works and how can target its audience with specific keyword groups. Then you perform keyword research for that clients to identify affordable and effective advertising opportunities. Finally, before the weekend starts, you double-check all advertising campaigns of the project you are involved with, making sure they are “weekend proof”. Is everything under control? Then at 17:00hr, we have a Friday drink and snack!