The foundation of any successful marketing campaign is understanding your visitor. This allows you to offer an optimal experience, and helps your marketing campaigns to meet the needs of each visitor. Using Digital Analytics ensures a data-driven approach to adjusting, improving, and automating online campaigns.
At Sciential, we love numbers and digits, so we are always looking for ways to let the data speak. Our Digital Analytics experts provide understandable information that can be used to translate data into systems and campaigns.
Unlike old-fashioned TV, radio and print advertising, digital marketing is pre-eminently measurable – at least, when it comes to actions taken on your website, such as leads or sales. On the other hand, branding and awareness building is more about recognition, consideration and intention. Sciential has created perception research methods to gain insights.
- Brand research
When it comes to your brand, every marketer wants to have insights concerning brand awareness, consideration and preference.
- Product/market fit research / market validation
Product development or market penetration takes money and effort. Make sure you validate your idea first and be well prepared.
- Customer insights
Want to uncover your target audience’s wants, needs, frustrations and motivations? Retrieve data and optimize your product/service.
Dashboards & reporting
Digital Analytics is an important part of the service at Sciential. It connects all our services, campaigns, and promotions. We believe in data as the foundation of a good strategy. We support our customers in collecting data and guaranteeing its quality. We also display all collected data in an understandable manner. Using dashboards and reports, our clients can easily use detailed and real-time data. With this data, the client gets a clear insight into the performance, with which campaigns can be driven on ROI. The use of this data allows for constant optimization.
Measuring the customer journey
Sciential measures and maps the customer journey from start to finish. To provide a relevant and appropriate experience in each phase, we need to recognize which phase of the journey the visitor is in. The value of the channels is mapped out using attribution models. An attribution model provides insight into the value of the individual channels. Measuring the customer journey creates a model with which the costs and benefits can be estimated. This allows the efficiency per channel to be easily optimized.