This is a blog by Maurice van Rotterdam, Consultant at Sciential.
Life sciences companies may struggle with the question of how to effectively utilize digital marketing to reach their commercial goals. It can be unclear what role a digital marketing consultant plays in achieving these goals, and how they can be of help to the company. In this blog, we explain how digital marketing consultants provide value to ambitious life sciences companies.
Digital Marketing Know-How
Consultants should be seen as an extension of the existing team, working closely with them to align goals and strategy. They bring a wealth of knowledge and experience to the table and can provide the right expertise at the right time. They are backed by a team of experienced colleagues that are typical with various topics (e.g. branding, lead-generation, online advertising, content creation, and email marketing).
As life sciences companies typically grow and move fast, they typically require flexibility from their team. A consultant can easily adapt to different types of commercial projects and work on priorities (e.g. reaching new clients, promoting events, and writing white papers). Additionally, they can also provide fast responses when needed, allowing companies to quickly address and solve any issues that may arise during the course of a project.
Data-Driven Business Advisory
Consultants can also provide expert advice on target markets, product positioning opportunities, and campaign setups. They have benchmarks available to measure the success of your marketing efforts and provide data-driven recommendations to improve performance. They can help companies to identify the best marketing strategy to reach their target audience and achieve their commercial objectives.
Alignment of marketing and sales
It is not uncommon for sales and marketing departments within a company to not be fully aligned. These departments may be focused on the same goal, but they may not always work together effectively. A digital marketing consultant can help to implement workflows that benefit both the marketing and sales departments. They can bridge the gap between these two departments and help them to work together to achieve the company’s objectives.