Generating leads for a biotech CRO in Europe and North America

Sciential Client Case

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How we helped Naason Science drive brand awareness and generate leads on LinkedIn and Google.

What is the best strategy to drive awareness and generate leads for preclinical R&D services in Europe and North America? It was the question that Naason Science asked us. As a successful CRO based in Seoul, South Korea, Naason wanted to expand its business towards areas outside of Asia. Through a combination of content marketing and advertising on LinkedIn and Google, we helped Naason position itself as a preclinical thought leader and reach new biotech clients.

In only 6 months, we reached 3200+ biotech decision-makers, personally connected with 460+ prospects and helped the company achieve 5 deals with new biotech clients. The awareness of the Naason Brand was grown by 4x on the LinkedIn platform.

"As a preclinical CRO, we're happy to work with Sciential as our marketing partner. They've been helping us expand our brand across Europe and reach biotech companies that can benefit from our services." - Kati Sweeney, Marketing Director

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