Digital transformation is by no means a new concept. We have known for a long time that change is needed to survive in the current digital landscape. The expectations of both LS&H customers and consumers have changed: they expect more and more from organizations or brands, and from the products or services they offer. In addition, they expect personalized and direct contact, faster deliveries, relevant content, ease of return, and so on. If an organization does not meet those expectations, you will lose this customer very quickly. And you must not only meet those expectations, but also be more visible than the competition. Success therefore means leading the way in several areas.
Building and assisting your in-house digital team
New digital technology offers new possibilities to organize these types of business processes of organizations. This can be done in such a way that the requirements and expectations of buyers and users of the products and services of those organizations can be met and even exceeded. For this reason, a digital transition has a major influence on the customer experience, interaction with customers, business processes, business models and the distinctiveness of organizations.
Organizations that manage to apply emerging technologies such as Internet of Things, AI and machine learning enable themselves to outperform the competition and better meet the needs of the increasingly demanding consumer. Today these organizations are leading the way. These leaders of the pack collect relevant customer insights, optimize processes and renew their business models; they increase their customer acquisition and retention ratios and, ultimately, their revenue.
It is very clear: digital business transformation is no longer a priority – it is a necessity. Many organizations see their digital transformation strategy as a goal to be achieved. However, we must realize that digital transformation is not a one-time change. It is not something that can be bought simply by purchasing the latest technology. At Sciential, we believe that digital transformation is a capability rather than a phase. It is a continuous journey that is constantly evolving, with a digital transformation roadmap, and without a final destination.